TikTok for Realtors: 40+ Viral Video Scripts That Generate Buyer Leads

🎥 VISUAL: Fast-paced walkthrough. Start with exterior, then quickly cut through each room. Move camera fast—each shot 1-2 seconds. End with agent in backyard.

🔊 AUDIO: Trending upbeat track (search "viral house tour audio")

📝 TEXT OVERLAY:
[00:00] "POV: You just found your dream home in [City] 🏠"
[00:02] "4 bed | 3 bath | 2,500 sq ft"
[00:05] "Chef's kitchen with quartz countertops"
[00:08] "Primary suite with spa bathroom"
[00:11] "Huge backyard with pool"
[00:14] "DM me for the address! 🔑"

🎥 VISUAL: "Expectation vs Reality" format. Split screen showing luxury magazine photos vs actual property features.

🔊 AUDIO: "Expectation vs Reality" trending sound

📝 SCRIPT:
[Left side: Magazine kitchen] "Expectation: A million-dollar kitchen"
[Right side: Actual kitchen] "Reality: This stunning renovation in [Neighborhood]"
[Left side: Magazine backyard] "Expectation: Resort-style pool"
[Right side: Actual backyard] "Reality: Your own private oasis"
[Agent on camera] "Dreams do come true. Comment 'DREAM' for details!"

🎥 VISUAL: "Things that just make sense" format. Point to different home features with text overlays.

🔊 AUDIO: "Things that just make sense" trending audio

📝 TEXT OVERLAY:
[Point to kitchen island] "An island big enough for meal prep AND seating"
[Point to walk-in closet] "A closet that fits your entire shoe collection"
[Point to backyard] "A backyard with a pool in [City] summer"
[Agent at end] "This [Neighborhood] home has it all. DM me!"

🎥 VISUAL: Agent talking directly to camera, holding up fingers for each tip. Text overlays highlight key points.

🔊 AUDIO: Original audio or trending informational sound

📝 SCRIPT:
"First-time homebuyer? Here are 3 things no one tells you 👇"

[Hold up 1 finger] "Number 1: You don't need 20% down. FHA loans start at 3.5% down. USDA and VA loans can be 0% down."

[Hold up 2 fingers] "Number 2: Get pre-approved BEFORE you start looking. Sellers won't take you seriously without it, and you'll know exactly what you can afford."

[Hold up 3 fingers] "Number 3: Your first home doesn't have to be your forever home. It just has to be YOURS. Stop waiting for perfect."

"Follow for more real estate truth! 🔑"

🎥 VISUAL: Agent holding up signs with text. Quick cuts between signs and talking to camera.

🔊 AUDIO: Trending "storytime" audio

📝 SCRIPT:
"The 3 biggest mistakes I see buyers make:"

[Sign 1] "Shopping before getting pre-approved. You might fall in love with a home you can't afford."

[Sign 2] "Not budgeting for closing costs. They're 2-5% of the purchase price!"

[Sign 3] "Waiving inspections to win bids. Never skip the inspection!"

"Save this for your home buying journey! 📌"

🎥 VISUAL: Agent pointing to text on screen. Fast-paced, energetic delivery.

🔊 AUDIO: Trending "quick tips" audio

📝 TEXT OVERLAY:
"3 things that DON'T affect your credit score when buying a home 👇"
[1] "Checking your own credit (soft pull)"
[2] "Getting pre-approved (multiple inquiries count as one)"
[3] "Shopping for rates within 14-45 days"
"Follow for more myth-busting! ✅"

🎥 VISUAL: Agent alternating between "myth" and "truth" cards. Dramatic pauses between each.

🔊 AUDIO: Dramatic reveal sound or trending audio

📝 SCRIPT:
[Hold up "MYTH" sign] "You need perfect credit to buy a home."
[Drop sign, look at camera] "TRUTH: FHA loans accept scores as low as 580. Some conventional loans go to 620."

[Hold up "MYTH" sign] "Spring is the ONLY time to sell."
[Drop sign] "TRUTH: Winter buyers are often more serious and there's less competition."

[Hold up "MYTH" sign] "You need 20% down."
[Drop sign] "TRUTH: Many loans go as low as 3-5% down. Some are 0%."

"What myth have YOU heard? 👇"

🎥 VISUAL: Agent using green screen to show charts and graphics behind them.

🔊 AUDIO: Educational trending sound

📝 SCRIPT:
"Stop believing this real estate myth! 👇"

"Myth: Renting is always cheaper than buying."

"Let's do the math:"
"Average rent in [City]: $2,100/month = $25,200/year with NOTHING to show for it."
"Average mortgage: $2,300/month = $27,600/year but you build $15,000 in equity."

"Buying builds wealth. Renting pays your landlord's mortgage."
"Comment 'MATH' and I'll send you my rent vs buy calculator!"

🎥 VISUAL: Fast montage set to trending music. Quick cuts of different parts of the day.

🔊 AUDIO: Trending "Day in the Life" audio

📝 TEXT OVERLAY:
"Day in the life of a [City] realtor 🏠"

[7am] "Coffee & market research ☕"
[9am] "Showing in [Neighborhood]"
[12pm] "Client calls & lunch 📞"
[2pm] "Open house prep"
[4pm] "School pickup (parent life!)"
[6pm] "Evening showings"
[9pm] "Paperwork 📝"

"Every day is different and I love it! 🔑"

🎥 VISUAL: Split screen showing "What clients think I do" vs "What I actually do" with funny scenarios.

🔊 AUDIO: Trending "expectation vs reality" audio

📝 TEXT OVERLAY:
"What clients think I do: Drive luxury cars and attend open houses in heels 👠"
[Show glamorous stock footage]
"What I actually do: Clean properties before showings, hold open house signs in the rain, and answer emails at 10pm 🌧️"
[Show agent sweeping, holding sign in rain, on laptop in pajamas]
"But that closing day smile makes it all worth it! 🎉"

🎥 VISUAL: Agent pointing and transitioning between different home features using the "point and transition" trend.

🔊 AUDIO: Current trending "point and transition" audio

📝 SCRIPT (Text overlays):
[Point 1] "Me looking for a home with" → [Transition] "a chef's kitchen 👨‍🍳"
[Point 2] "Me looking for a home with" → [Transition] "a walk-in closet 👗"
[Point 3] "Me looking for a home with" → [Transition] "a backyard for my dog 🐕"
[Point 4] "Me looking for a home with" → [Transition] "an agent who gets it (that's me!)"
[Agent at end] "DM me your must-haves! 💬"

🎥 VISUAL: Agent doing the "photo shoot" trend—posing in different parts of a home as if for a magazine.

🔊 AUDIO: Trending "photo shoot" audio

📝 TEXT OVERLAY:
"POV: You're the realtor and this is your listing shoot 📸"
[Pose 1] "Living room vibes"
[Pose 2] "Kitchen glam"
[Pose 3] "Primary suite energy"
[Pose 4] "Backyard aesthetic"
"This [Neighborhood] home is giving MAIN CHARACTER. Want to see it? DM me!"

🎥 VISUAL: Agent talking to camera, with text overlays showing numbers. Fast-paced delivery.

🔊 AUDIO: Original audio or informational trending sound

📝 SCRIPT:
"[City] real estate update in 20 seconds 👇"

[Hold up 1 finger] "Median home price: $[XXX,XXX] — up X% from last year"
[Hold up 2 fingers] "Days on market: [X] days — homes are selling fast!"
[Hold up 3 fingers] "Inventory: [X] homes — down X% from last month"

"What this means for YOU:"
"Buyers: Be ready to move fast. Get pre-approved!"
"Sellers: Now is the time. Prices are still strong."

"Follow for weekly updates! 📈"

🎥 VISUAL: Split screen showing "before" (empty/dated home) and "after" (staged/sold version). Use transition effect between shots.

🔊 AUDIO: Satisfying transition sound or trending audio

📝 TEXT OVERLAY:
"From dated to DREAM HOME ✨"
[Before] "What we started with"
[After] "What we sold for $[XXX,XXX]"
[Agent at end] "Staging changes everything. Want to see your home's potential? DM me!"

🎥 VISUAL: Agent standing in front of SOLD sign, then transitioning to photos of the property.

🔊 AUDIO: Celebratory trending sound

📝 SCRIPT:
[Agent pointing to SOLD sign] "Another one SOLD! 🎉"
[Transition to home photos] "This [Neighborhood] beauty just closed after [X] days on market."
[Back to agent] "The sellers got $[XX,XXX] over asking and the buyers found their dream home."
"Want results like this? Comment 'SELL' and let's talk!"

🎥 VISUAL: Agent acting out different buyer requests, getting increasingly exasperated.

🔊 AUDIO: Funny skit audio

📝 SCRIPT:
"Things buyers actually ask me:"

[Act 1: Innocent smile] "Can we get a home under $300k in this neighborhood?"
[Act 2: Explaining] "The median here is $450k..."
[Act 3: More requests] "Can we also have a pool, mountain views, and be walking distance to downtown?"
[Act 4: Deadpan to camera] "Sure. Let me just find you a unicorn while I'm at it."
"Realtors, can you relate? 😂"

🎥 VISUAL: Agent doing the "POV" trend showing the reality of real estate life.

🔊 AUDIO: Trending "POV" audio

📝 TEXT OVERLAY:
"POV: You're a realtor and your client wants to see 15 homes in one day"
[Agent looking energetic at first, then progressively more tired with each cut]
"Home 1: 😃 'This is great!'"
"Home 5: 😐 'Nice kitchen...'"
"Home 10: 😴 'Is this the one with the blue door or the gray one?'"
"Home 15: 💀 'I don't remember my own name'"
[Agent to camera] "But when they find THE ONE, it's all worth it! 🔑"

🎥 VISUAL: Agent doing the "photo vs reality" trend with real estate life.

🔊 AUDIO: "Photo vs reality" trending sound

📝 TEXT OVERLAY:
"The photo vs reality of being a realtor 📸"
[Photo: Agent in suit holding keys, smiling professionally]
"What clients see"
[Reality: Agent in car eating fast food, hair messy, on phone]
"What's really happening between showings"
[Photo: Agent at closing table looking polished]
"Closing day glam"
[Reality: Agent doing paperwork at 11pm in pajamas]
"The grind never stops but the payoffs are worth it!"