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Market update posts are the #1 way to position yourself as the go-to expert in your local area. When potential clients see you sharing accurate, timely data about their neighborhood, they trust you to handle their biggest financial decision.
In this comprehensive guide, you'll discover 30+ market update templates for every platform and situation. From monthly reports to neighborhood spotlights, these templates will save you hours of research and writing while making you look like the local authority.
84%
of buyers trust local market experts
3.5x
more engagement than listing posts
67%
of agents don't post market updates
12x
more saves for data posts
📋 Market Update Categories:
📅 Monthly Market Reports (6 Templates)
📈 MONTHLY
Instagram • Facebook • LinkedIn
"📊 [City] Real Estate Market Update – [Month] [Year]
Here's what happened in our local market last month:
🏠 Median Home Price: $[XXX,XXX] (↑/↓ X% from last year)
📅 Days on Market: [X] days (↑/↓ X days)
📦 Inventory: [X] homes available (↑/↓ X%)
💰 Sold Listings: [X] closed sales (↑/↓ X%)
📊 List to Sold Ratio: [X]%
What does this mean for you?
• Buyers: [Brief insight based on data]
• Sellers: [Brief insight based on data]
Want a personalized report for YOUR neighborhood? Comment 'MY AREA' below! 👇"
Here's what happened in our local market last month:
🏠 Median Home Price: $[XXX,XXX] (↑/↓ X% from last year)
📅 Days on Market: [X] days (↑/↓ X days)
📦 Inventory: [X] homes available (↑/↓ X%)
💰 Sold Listings: [X] closed sales (↑/↓ X%)
📊 List to Sold Ratio: [X]%
What does this mean for you?
• Buyers: [Brief insight based on data]
• Sellers: [Brief insight based on data]
Want a personalized report for YOUR neighborhood? Comment 'MY AREA' below! 👇"
Engagement Booster: "Which number surprised you most? Comment below!"
Instagram • Carousel Post
"📊 [Month] Market Report for [City] – Swipe for details! 👉
Slide 1: Cover – [City] Market Update [Month]
Slide 2: Median Price – $[XXX,XXX] (↑ X%)
Slide 3: Days on Market – [X] days (↓ X days)
Slide 4: Inventory – [X] homes (↑ X%)
Slide 5: Months Supply – [X] months
Slide 6: What this means for YOU!
Save this post for reference and tag someone who needs to see these numbers! 🔖"
Slide 1: Cover – [City] Market Update [Month]
Slide 2: Median Price – $[XXX,XXX] (↑ X%)
Slide 3: Days on Market – [X] days (↓ X days)
Slide 4: Inventory – [X] homes (↑ X%)
Slide 5: Months Supply – [X] months
Slide 6: What this means for YOU!
Save this post for reference and tag someone who needs to see these numbers! 🔖"
Engagement Booster: "Save this post for future reference! 🔖"
Instagram • Data Visualization
"📊 [City] Home Price Trends – Last 12 Months
Here's how median home prices have changed in our area:
Overall appreciation: X.X% year-over-year
Thinking of buying or selling? Let's talk about what these trends mean for you. 📈"
Here's how median home prices have changed in our area:
[Month Year]: $[XXX,XXX]
[Month Year]: $[XXX,XXX]
[Month Year]: $[XXX,XXX]
[Month Year]: $[XXX,XXX]
Current: $[XXX,XXX]
Overall appreciation: X.X% year-over-year
Thinking of buying or selling? Let's talk about what these trends mean for you. 📈"
Engagement Booster: "Comment 'TRENDS' for a personalized market report!"
Advertisement
🏘️ Neighborhood Spotlights (5 Templates)
Instagram • Facebook
"📍 Neighborhood Spotlight: [Neighborhood Name]
Thinking of buying or selling in [Neighborhood]? Here's what you need to know:
🏠 Median Home Price: $[XXX,XXX]
📈 1-Year Appreciation: X.X%
📅 Avg Days on Market: [X] days
🏫 Top-Rated Schools: [School Name], [School Name]
🌳 Walk Score: [X]/100
🚗 Commute to Downtown: [X] minutes
What locals love:
• [Local coffee shop] ☕
• [Local park] 🌳
• [Local restaurant] 🍽️
Want to see available homes here? Comment 'HOMES' and I'll send you the latest listings!"
Thinking of buying or selling in [Neighborhood]? Here's what you need to know:
🏠 Median Home Price: $[XXX,XXX]
📈 1-Year Appreciation: X.X%
📅 Avg Days on Market: [X] days
🏫 Top-Rated Schools: [School Name], [School Name]
🌳 Walk Score: [X]/100
🚗 Commute to Downtown: [X] minutes
What locals love:
• [Local coffee shop] ☕
• [Local park] 🌳
• [Local restaurant] 🍽️
Want to see available homes here? Comment 'HOMES' and I'll send you the latest listings!"
Engagement Booster: "If you live here, comment your favorite spot! 👇"
Instagram • Carousel
"🏘️ [Neighborhood] by the Numbers – Swipe for details!
Slide 1: Welcome to [Neighborhood]!
Slide 2: Median Price – $[XXX,XXX]
Slide 3: Price per Sq Ft – $[XXX]
Slide 4: Days on Market – [X]
Slide 5: Inventory – [X] homes for sale
Slide 6: Sold Last Month – [X] homes
Slide 7: Want to see inside? DM me!
Which slide surprised you most? Comment below! 👇"
Slide 1: Welcome to [Neighborhood]!
Slide 2: Median Price – $[XXX,XXX]
Slide 3: Price per Sq Ft – $[XXX]
Slide 4: Days on Market – [X]
Slide 5: Inventory – [X] homes for sale
Slide 6: Sold Last Month – [X] homes
Slide 7: Want to see inside? DM me!
Which slide surprised you most? Comment below! 👇"
Engagement Booster: "Tag a friend who should move to [Neighborhood]!"
💰 Interest Rate Updates (4 Templates)
Instagram • Educational
"📉 Current Mortgage Rates – [Month] [Year]
Here's where rates stand right now:
30-Year Fixed: X.X% (↓/↑ from last month)
15-Year Fixed: X.X% (↓/↑ from last month)
5/1 ARM: X.X%
What this means for YOUR buying power:
At X.X%, a $[XXX,XXX] home has a monthly payment of approximately $X,XXX.
At X.X%, that same home payment is $X,XXX – a difference of $XXX/month!
Want to see what you can afford at today's rates? Comment 'RATES' and I'll connect you with my favorite lender!"
Here's where rates stand right now:
30-Year Fixed: X.X% (↓/↑ from last month)
15-Year Fixed: X.X% (↓/↑ from last month)
5/1 ARM: X.X%
What this means for YOUR buying power:
At X.X%, a $[XXX,XXX] home has a monthly payment of approximately $X,XXX.
At X.X%, that same home payment is $X,XXX – a difference of $XXX/month!
Want to see what you can afford at today's rates? Comment 'RATES' and I'll connect you with my favorite lender!"
Engagement Booster: "Comment 'RATES' for a personalized buying power calculation!"
Instagram • Impact Analysis
"📊 How [X]% Rate Changes Affect Your Buying Power
Many people don't realize how much rates impact what you can afford. Let's break it down:
At X.X% rate:
• Monthly payment: $X,XXX
• Home price: $XXX,XXX
At X.X% rate:
• Monthly payment: $X,XXX
• Home price: $XXX,XXX
A difference of just X% in rates changes your buying power by $XX,XXX!
Want to lock in today's rates? Let's talk! 🏠"
Many people don't realize how much rates impact what you can afford. Let's break it down:
At X.X% rate:
• Monthly payment: $X,XXX
• Home price: $XXX,XXX
At X.X% rate:
• Monthly payment: $X,XXX
• Home price: $XXX,XXX
A difference of just X% in rates changes your buying power by $XX,XXX!
Want to lock in today's rates? Let's talk! 🏠"
Engagement Booster: "Save this for future reference! 🔖"
⚖️ Buyer vs. Seller Market Analysis (4 Templates)
Instagram • Educational
"📊 Is [City] a Buyer's or Seller's Market?
Let's look at the numbers:
Months of Inventory: [X] months
• 0-4 months = Seller's Market 🔥
• 4-6 months = Balanced Market ⚖️
• 6+ months = Buyer's Market 📉
List to Sold Ratio: [X]%
• 100%+ = Seller's Market 🔥
• 95-100% = Balanced Market ⚖️
• <95% = Buyer's Market 📉
Days on Market: [X] days
VERDICT: We're currently in a [Buyer's/Seller's/Balanced] Market.
What does this mean for YOU?
• Buyers: [Strategy based on market]
• Sellers: [Strategy based on market]
Have questions about your specific situation? DM me! 💬"
Let's look at the numbers:
Months of Inventory: [X] months
• 0-4 months = Seller's Market 🔥
• 4-6 months = Balanced Market ⚖️
• 6+ months = Buyer's Market 📉
List to Sold Ratio: [X]%
• 100%+ = Seller's Market 🔥
• 95-100% = Balanced Market ⚖️
• <95% = Buyer's Market 📉
Days on Market: [X] days
VERDICT: We're currently in a [Buyer's/Seller's/Balanced] Market.
What does this mean for YOU?
• Buyers: [Strategy based on market]
• Sellers: [Strategy based on market]
Have questions about your specific situation? DM me! 💬"
Engagement Booster: "Are you buying or selling? Comment below!"
Instagram • Quick Analysis
"⚖️ The [City] Market in One Slide:
🏠 [X] Months of Inventory
Seller's Market: 0-4 months
Balanced: 4-6 months
Buyer's Market: 6+ months
📊 List/Sold Ratio: [X]%
Sellers are getting [X]% of asking price on average
⏱️ Avg DOM: [X] days
Homes are selling in [X] weeks
Bottom line: [1-sentence market summary]
Need personalized advice? Let's connect!"
🏠 [X] Months of Inventory
Seller's Market: 0-4 months
Balanced: 4-6 months
Buyer's Market: 6+ months
📊 List/Sold Ratio: [X]%
Sellers are getting [X]% of asking price on average
⏱️ Avg DOM: [X] days
Homes are selling in [X] weeks
Bottom line: [1-sentence market summary]
Need personalized advice? Let's connect!"
Engagement Booster: "Save this for your market research! 🔖"
📆 Year-End Market Reports (3 Templates)
Instagram • Facebook • LinkedIn
"📊 [Year] Year-End Market Report for [City]
Let's look back at what happened in our local market this year:
📈 Median Price Change: ↑ X% (from $[XXX,XXX] to $[XXX,XXX])
🏠 Total Sales: [X] homes sold (↑/↓ X%)
📅 Average DOM: [X] days (↑/↓ X days)
💰 Total Sales Volume: $[X] Billion
🔥 Hottest Month: [Month] with [X] sales
❄️ Slowest Month: [Month] with [X] sales
Looking ahead to [Next Year], I expect [brief prediction].
Want a personalized year-end review for YOUR home? Comment 'REVIEW' and let's talk!"
Let's look back at what happened in our local market this year:
📈 Median Price Change: ↑ X% (from $[XXX,XXX] to $[XXX,XXX])
🏠 Total Sales: [X] homes sold (↑/↓ X%)
📅 Average DOM: [X] days (↑/↓ X days)
💰 Total Sales Volume: $[X] Billion
🔥 Hottest Month: [Month] with [X] sales
❄️ Slowest Month: [Month] with [X] sales
Looking ahead to [Next Year], I expect [brief prediction].
Want a personalized year-end review for YOUR home? Comment 'REVIEW' and let's talk!"
Engagement Booster: "What was YOUR biggest real estate win this year? Share below!"
📈 Price Trend Analysis (4 Templates)
Instagram • Data Visualization
"📊 [City] Home Price Trends – 5-Year History
Here's how home prices have changed since [Year]:
[Year]: $[XXX,XXX]
[Year]: $[XXX,XXX] (↑ X%)
[Year]: $[XXX,XXX] (↑ X%)
[Year]: $[XXX,XXX] (↑ X%)
[Year]: $[XXX,XXX] (↑ X%)
Total 5-Year Appreciation: X.X%
That's $[XX,XXX] in equity growth for homeowners!
Thinking about selling? You might have more equity than you think. Comment 'EQUITY' for a free home value estimate!"
Here's how home prices have changed since [Year]:
[Year]: $[XXX,XXX]
[Year]: $[XXX,XXX] (↑ X%)
[Year]: $[XXX,XXX] (↑ X%)
[Year]: $[XXX,XXX] (↑ X%)
[Year]: $[XXX,XXX] (↑ X%)
Total 5-Year Appreciation: X.X%
That's $[XX,XXX] in equity growth for homeowners!
Thinking about selling? You might have more equity than you think. Comment 'EQUITY' for a free home value estimate!"
*Sample data - replace with your local numbers
Engagement Booster: "How long have you owned your home? Comment below!"
📦 Inventory Updates (4 Templates)
Instagram • Buyer Alert
"📦 Inventory Alert: [City] – [Month] [Year]
Right now, there are [X] homes for sale in our area.
That's:
• ↑/↓ X% from last month
• ↑/↓ X% from last year
At this pace, it would take [X] months to sell all current inventory.
What this means for buyers: [Brief insight]
What this means for sellers: [Brief insight]
Want to see what's available right now? Check the link in my bio! 🔗"
Right now, there are [X] homes for sale in our area.
That's:
• ↑/↓ X% from last month
• ↑/↓ X% from last year
At this pace, it would take [X] months to sell all current inventory.
What this means for buyers: [Brief insight]
What this means for sellers: [Brief insight]
Want to see what's available right now? Check the link in my bio! 🔗"
Engagement Booster: "Are you tracking inventory? Comment 'UPDATE' for weekly alerts!"
🎥 Video Market Update Scripts (3 Templates)
Instagram Reel • TikTok
🎥 VIDEO SCRIPT – 30 Seconds
[Agent standing in front of a nice home or neighborhood landmark]
"[City] real estate update for [Month] – here's what you need to know in 30 seconds."
[Hold up 1 finger] "Median home price: $[XXX,XXX] – up/down X% from last year."
[Hold up 2 fingers] "Days on market: [X] days – homes are selling faster/slower."
[Hold up 3 fingers] "Inventory: [X] homes available – that's up/down X%."
"Whether you're buying or selling, these numbers matter. DM me 'UPDATE' for a personalized report!"
Engagement Booster: "Which number surprised you most? 1, 2, or 3?"
Instagram Reel • Trending Audio
🎥 VIDEO SCRIPT – Trending Audio Style
[Fast cuts set to trending music]
Shot 1: Agent pointing to text overlay: "[City] Market Update"
Shot 2: Text overlay: "Median Price: $[XXX,XXX]"
Shot 3: Text overlay: "Days on Market: [X]"
Shot 4: Text overlay: "Inventory: [X] homes"
Shot 5: Agent smiling: "Want the full report? Link in bio! 🔗"
Engagement Booster: "Save this for market updates! 🔖"
📚 Where to Find Local Market Data
Here are the best sources for accurate, up-to-date market data:
| Source | Data Provided | Best For |
|---|---|---|
| Local MLS | Sales data, inventory, days on market | Most accurate, real-time data |
| Redfin Data Center | Market trends, national comparisons | Broader market context |
| Zillow Research | Home values, rent data, forecasts | Long-term trends |
| Freddie Mac | Interest rates, mortgage data | Rate updates |
| Local Realtor Association | Monthly reports, statistics | Official market reports |
Pro Tip: Consistent Posting Schedule
Pick a day of the week for market updates (like "Market Monday" or "Trends Tuesday") and post consistently. This trains your audience to expect and look forward to your data.
⏰ Best Times to Post Market Updates
| Platform | Best Times (EST) | Engagement Notes |
|---|---|---|
| Weekdays 7-9am, 12-1pm, 6-8pm | Morning coffee scroll, lunch break | |
| Weekdays 8-10am, Saturdays 9-11am | Weekend planning | |
| Weekdays 8-10am, 12-2pm | Professional audience |
❓ Market Update FAQs
How often should I post market updates?
Aim for at least once per week. Many successful agents post every Monday ("Market Monday") to start the week with valuable content.
Do I need to include exact numbers?
Yes, accuracy builds trust. Use rounded numbers (e.g., $425,000 instead of $424,873) for readability, but ensure your data is correct.
What if the market is slow?
Be honest! Slow markets are still news. Share insights like "Inventory is low, which means less competition for sellers" or "More time for buyers to negotiate."
How do I make data interesting?
Focus on what the numbers MEAN for your audience, not just the numbers themselves. Translate data into actionable insights for buyers and sellers.
Should I post negative market news?
Yes, if it's accurate. Clients trust honesty. Frame negative news constructively: "Prices have cooled, which creates opportunities for buyers who've been waiting."
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