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"Just Sold" posts are the most powerful listings magnet in real estate social media. When potential sellers see that you're actively closing deals, they trust you to sell their home. But there's an art to crafting sold announcements that actually generate new business—not just likes.
In this comprehensive guide, you'll discover 40+ proven "Just Sold" templates for every platform and situation. From emotional celebration posts to data-driven market proof, these templates are designed to attract your next listing with every closing.
73%
of sellers check agent's recent sales
3.2x
more engagement than listing posts
41%
of new listings come from past clients
24hrs
best time to post after closing
📋 Sold Post Categories:
🎉 Celebration Posts (8 Templates)
🏆 SELLER WIN
"🎉 SOLD! 🎉
Huge congratulations to [Client Names] on the sale of their beautiful home in [Neighborhood]! After [X] days on the market, we found the perfect buyer who fell in love with this [style] home.
Thank you for trusting me with this journey. Wishing you all the best in your next chapter! 🏠✨
Looking to sell your [Neighborhood] home? Let's chat about my marketing strategy!"
Instagram • Facebook • LinkedIn
"🎉 SOLD! 🎉
Huge congratulations to [Client Names] on the sale of their beautiful home in [Neighborhood]! After [X] days on the market, we found the perfect buyer who fell in love with this [style] home.
Thank you for trusting me with this journey. Wishing you all the best in your next chapter! 🏠✨
Looking to sell your [Neighborhood] home? Let's chat about my marketing strategy!"
"We couldn't have asked for a better agent. [Agent Name] made the process seamless!" — [Client Name]
Engagement Booster: "Comment '🎉' to celebrate with them!"
Instagram • Facebook
"🔑 Keys delivered, dreams achieved!
So happy for [Client Names] as they receive the keys to their SOLD home in [Neighborhood]. This sale was extra special because [personal reason - they were first-time sellers, relocating for work, etc.].
Thank you for letting me be part of your journey. On to the next adventure! ✈️
Thinking of selling? I'd love to help you too. DM me!"
So happy for [Client Names] as they receive the keys to their SOLD home in [Neighborhood]. This sale was extra special because [personal reason - they were first-time sellers, relocating for work, etc.].
Thank you for letting me be part of your journey. On to the next adventure! ✈️
Thinking of selling? I'd love to help you too. DM me!"
Engagement Booster: "Tag someone who needs to start their selling journey! 👇"
Instagram • Carousel Post
"📸 BEFORE & AFTER: From listing to SOLD in [X] days!
Swipe to see the journey 👉
Slide 1: SOLD sign in front of the home 🏠
Slide 2: The day we listed it
Slide 3: Multiple offers in progress
Slide 4: Closing day smiles! 🎉
This [Neighborhood] home had [X] showings and [X] offers before we found THE one.
Want these results for YOUR home? Comment 'SELL' and let's talk!"
Swipe to see the journey 👉
Slide 1: SOLD sign in front of the home 🏠
Slide 2: The day we listed it
Slide 3: Multiple offers in progress
Slide 4: Closing day smiles! 🎉
This [Neighborhood] home had [X] showings and [X] offers before we found THE one.
Want these results for YOUR home? Comment 'SELL' and let's talk!"
Engagement Booster: "Which slide was your favorite? Comment 1, 2, 3, or 4!"
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💬 Testimonial-Focused Sold Posts (6 Templates)
Instagram • Facebook • LinkedIn
"⭐️⭐️⭐️⭐️⭐️
'We couldn't have sold without [Agent Name]! From the first consultation to closing day, they guided us through every step. We received multiple offers and sold for [X]% above asking price. If you're thinking of selling, call them!'
— [Client Name], [Neighborhood]
So grateful for this amazing review and for the opportunity to help this wonderful family. Congratulations on the sale of your beautiful home! 🏠"
'We couldn't have sold without [Agent Name]! From the first consultation to closing day, they guided us through every step. We received multiple offers and sold for [X]% above asking price. If you're thinking of selling, call them!'
— [Client Name], [Neighborhood]
So grateful for this amazing review and for the opportunity to help this wonderful family. Congratulations on the sale of your beautiful home! 🏠"
Engagement Booster: "Have you worked with me? Leave your experience below! 👇"
Instagram • Quote Card
"🗣️ 'The best decision we made was hiring [Agent Name]. They sold our home in [X] days for over asking price. Professional, responsive, and truly cared about our family.'
— [Client Name]
This is why I love what I do. Helping families achieve their goals never gets old. ❤️
Ready for your own success story? Let's talk!"
— [Client Name]
This is why I love what I do. Helping families achieve their goals never gets old. ❤️
Ready for your own success story? Let's talk!"
Engagement Booster: "Comment 'READY' if you're thinking of selling!"
📊 Data-Driven Sold Posts (5 Templates)
Instagram • Educational
"📈 SOLD: [Address] — Let's look at the numbers 👇
🏠 List Price: $[XXX,XXX]
💰 Sold Price: $[XXX,XXX]
📅 Days on Market: [X]
👥 Showings: [X]
📊 Offers Received: [X]
This [Neighborhood] home was priced right, staged beautifully, and marketed aggressively. The result? A happy seller and a smooth closing.
Data doesn't lie. Want to see what YOUR home could sell for? Comment 'VALUE' for a free market analysis!"
🏠 List Price: $[XXX,XXX]
💰 Sold Price: $[XXX,XXX]
📅 Days on Market: [X]
👥 Showings: [X]
📊 Offers Received: [X]
This [Neighborhood] home was priced right, staged beautifully, and marketed aggressively. The result? A happy seller and a smooth closing.
Data doesn't lie. Want to see what YOUR home could sell for? Comment 'VALUE' for a free market analysis!"
Engagement Booster: "Which number surprises you most? The price, days, or offers? Comment below!"
📈 ABOVE ASKING
Instagram • Market Proof
"🚀 SOLD for $[XX,XXX] OVER asking price!
In just [X] days, this [Neighborhood] home received [X] offers and sold for well above list price.
Proof that in this market, pricing strategy matters. We priced it to attract buyers, not scare them away — and the competition did the rest.
Thinking of selling? Let's talk about my proven pricing strategy. 📈"
In just [X] days, this [Neighborhood] home received [X] offers and sold for well above list price.
Proof that in this market, pricing strategy matters. We priced it to attract buyers, not scare them away — and the competition did the rest.
Thinking of selling? Let's talk about my proven pricing strategy. 📈"
Engagement Booster: "How much over asking would make YOU happy? Comment below!"
🌟 First-Time Seller Wins (4 Templates)
Instagram • Emotional
"🏠 First-time sellers, dream realized!
[Client Names] bought this home as newlyweds [X] years ago. It's where they brought home their first puppy, celebrated holidays, and made countless memories. Today, we handed the keys to a new family who will do the same.
Thank you for trusting me with this emotional journey. Saying goodbye is hard, but your next chapter will be even better. ❤️
Ready to start YOUR next chapter? Let's chat."
[Client Names] bought this home as newlyweds [X] years ago. It's where they brought home their first puppy, celebrated holidays, and made countless memories. Today, we handed the keys to a new family who will do the same.
Thank you for trusting me with this emotional journey. Saying goodbye is hard, but your next chapter will be even better. ❤️
Ready to start YOUR next chapter? Let's chat."
Engagement Booster: "Share a memory from your first home in the comments! 👇"
Instagram • Inspirational
"✨ From first-time buyers to first-time sellers!
[Client Names] bought their first home with me [X] years ago. Today, I had the honor of helping them sell it and move into their dream home.
This is why I love what I do — building relationships that last a lifetime. ❤️
Congratulations, [Client Names]! On to the next adventure!"
[Client Names] bought their first home with me [X] years ago. Today, I had the honor of helping them sell it and move into their dream home.
This is why I love what I do — building relationships that last a lifetime. ❤️
Congratulations, [Client Names]! On to the next adventure!"
Engagement Booster: "Tag a client you've helped more than once! 🔁"
⚡ Fast Sale Announcements (4 Templates)
Instagram • Facebook
"⚡️ SOLD in just [X] DAYS!
This [Neighborhood] home hit the market on [Day] and we had an accepted offer by [Day]. [X] showings, [X] offers, and one very happy seller.
The secret? Strategic pricing, professional photography, and a marketing plan that reached the right buyers immediately.
Want to sell YOUR home this fast? Comment 'FAST' and let's talk strategy!"
This [Neighborhood] home hit the market on [Day] and we had an accepted offer by [Day]. [X] showings, [X] offers, and one very happy seller.
The secret? Strategic pricing, professional photography, and a marketing plan that reached the right buyers immediately.
Want to sell YOUR home this fast? Comment 'FAST' and let's talk strategy!"
Engagement Booster: "What's the fastest you've ever sold a home? Share below!"
💰 Above Asking Price Success (4 Templates)
Instagram • Celebration
"💰 SOLD: $[XX,XXX] OVER asking price!
Congratulations to my amazing sellers in [Neighborhood]! We listed at $[XXX,XXX] and after [X] offers, we closed at $[XXX,XXX].
This is what happens when you price strategically, market aggressively, and negotiate expertly.
Thinking of selling? Let's get YOU over asking too! 🚀"
Congratulations to my amazing sellers in [Neighborhood]! We listed at $[XXX,XXX] and after [X] offers, we closed at $[XXX,XXX].
This is what happens when you price strategically, market aggressively, and negotiate expertly.
Thinking of selling? Let's get YOU over asking too! 🚀"
Engagement Booster: "Comment 'OVER' if you want to sell above asking!"
🤝 Multi-Offer Success Stories (4 Templates)
Instagram • Educational
"🤯 [X] OFFERS in [X] DAYS!
When we listed this [Neighborhood] home, we knew it would be popular. But [X] offers in [X] days? Even we were impressed!
The sellers had their choice of terms, timelines, and price. We negotiated the best deal — not just the highest offer — and got them to closing with zero stress.
Want to create a bidding war for YOUR home? Comment 'WAR' and let's plan your strategy!"
When we listed this [Neighborhood] home, we knew it would be popular. But [X] offers in [X] days? Even we were impressed!
The sellers had their choice of terms, timelines, and price. We negotiated the best deal — not just the highest offer — and got them to closing with zero stress.
Want to create a bidding war for YOUR home? Comment 'WAR' and let's plan your strategy!"
Engagement Booster: "What's the most offers you've ever received on a listing? Share below!"
🎥 Video Sold Announcements (5 Templates)
Instagram Reel • TikTok
🎥 VIDEO SCRIPT:
[Agent standing in front of SOLD sign, smiling]
"Another one SOLD! 🎉"
[Cut to quick shots of the property exterior, interior highlights]
[Back to agent] "This stunning [Neighborhood] home just closed after [X] days on the market. The sellers are over the moon, and the buyers found their dream home."
"Thinking of selling? I have buyers looking for homes just like yours. Comment 'SELL' and let's talk!"
Engagement Booster: "Comment '🎉' if you love seeing sold signs!"
Instagram Reel • Trending Audio
🎥 VIDEO SCRIPT:
[Fast montage set to trending upbeat music]
Shot 1: SOLD sign being placed in yard
Shot 2: Agent handing keys to clients
Shot 3: Clients hugging, celebrating
Shot 4: Champagne pop 🍾
Shot 5: Agent with clients holding "SOLD" sign
[Text overlay: "Another happy closing in [Neighborhood]!"]
Engagement Booster: "Tag someone who needs to celebrate a closing! 🥂"
🔖 Sold Post Hashtag Strategy
Use these hashtags to maximize reach on your sold announcements:
#JustSold
#Sold
#HomeSold
#ClosingDay
#HappyClients
#RealEstateAgent
#RealtorLife
#SoldMyHome
#DreamHome
#KeyInHand
#SellerSuccess
#RealEstate
#HouseSold
#MovingDay
#NewChapter
Pro Tip: Add local hashtags like #[City]RealEstate, #[Neighborhood]Homes, and #[City]Realtor for local reach.
⏰ Best Times to Post Sold Announcements
| Platform | Best Times (EST) | Engagement Rate |
|---|---|---|
| Weekdays 6-8pm, Weekends 10am-12pm | Highest on Wednesdays | |
| Weekdays 12-2pm, Sundays 7-9pm | Best on weekends | |
| Weekdays 8-10am, 12-1pm | Tuesday-Thursday best |
❓ Sold Post FAQs
How soon after closing should I post?
Post within 24-48 hours of closing while the excitement is fresh. Ask your clients if they're comfortable being featured and get their permission first.
Should I include the sale price?
Only with your client's permission. Some sellers love sharing their success; others prefer privacy. You can always say "sold over asking" without revealing the exact number.
How often should I post sold announcements?
Post every closing! Consistency builds credibility. If you're worried about over-posting, use carousel posts to feature multiple closings in one update.
What if I don't have client photos?
You can still post! Use a photo of the SOLD sign, a graphic with the address, or a photo of the property. The key is celebrating the win.
How do sold posts generate new listings?
Potential sellers see that you're actively selling homes. It builds trust and social proof. Include a clear call-to-action inviting viewers to discuss selling their home.
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