Instagram Reels Scripts for Realtors: 50+ Short-Form Video Ideas That Go Viral

🎥 VISUAL: Quick cuts of the property's best features. Start with exterior, then kitchen, living room, primary bedroom, bathroom, and end with backyard. Move fast between shots.

🔊 AUDIO: Trending upbeat track (check current trends) + voiceover or text overlays

📝 SCRIPT (Text Overlay):
[00:00] "New listing in [Neighborhood] 🏠"
[00:03] "4 bed • 3 bath • 2,500 sqft"
[00:06] "Renovated kitchen with quartz"
[00:09] "Primary suite with spa bath"
[00:12] "Huge backyard for entertaining"
[00:15] "DM me for details! 🔑"

🎥 VISUAL: Walking through the front door, panning each room slowly. End with agent standing in the backyard smiling.

🔊 AUDIO: "Walk" by Kwame (trending walking audio)

📝 VOICEOVER SCRIPT:
"Come take a walk with me through this stunning [Neighborhood] home..."

[Walking through kitchen]
"Brand new appliances, quartz countertops, island seating for 6..."

[Walking to living room]
"Living room with vaulted ceilings and tons of natural light..."

[Walking to primary]
"Primary suite with walk-in closet and spa bath..."

[End in backyard]
"And a backyard made for summer BBQs. Want to see it in person? DM me 'TOUR'!"

🎥 VISUAL: Split screen format. Left side: "What they expect" (luxury magazine style photos). Right side: "What they get" (actual property showing similar features).

🔊 AUDIO: Trending "expectation vs reality" audio

📝 TEXT OVERLAY:
"Expectation: A million-dollar view 🌅"
"Reality: This [Neighborhood] stunner ↓"

[Show actual property with text]
"4 bed | 3 bath | Pool | $[Price]"
"DM me for a tour!"

🎥 VISUAL: Agent talking directly to camera, with text overlays showing numbers. Switch between close-up and medium shots.

🔊 AUDIO: Original audio or trending informational sound

📝 SCRIPT (On Camera):
"[City] real estate update for [Month] 👇"

[Hold up 1 finger]
"Median home price: $[XXX,XXX] — up X% from last year"

[Hold up 2 fingers]
"Average days on market: [X] days — homes are selling FAST"

[Hold up 3 fingers]
"Inventory: [X] homes available — down X% from last month"

"What does this mean for YOU? Whether you're buying or selling, now's the time to make a move. DM me 'UPDATE' for a personalized market report!"

🎥 VISUAL: Agent holding a whiteboard, writing numbers as they speak. Quick cuts between writing and talking to camera.

🔊 AUDIO: Trending upbeat track

📝 SCRIPT:
"3 numbers every [City] buyer needs to know right now 👇"

[Write on board: 6.5%]
"1. Interest rates are at 6.5% — but expected to drop"

[Write on board: 187]
"2. There are only 187 homes under $400k"

[Write on board: 22]
"3. Average days on market: 22"

"Ready to make a move? Comment 'READY' and let's talk!"

🎥 VISUAL: Agent talking to camera, holding up fingers. Text overlays highlighting key points.

🔊 AUDIO: Original audio

📝 SCRIPT:
"First-time homebuyer? Here are 3 things NO ONE tells you 👇"

[Hold up 1 finger]
"You don't need 20% down. FHA loans start at 3.5% down."

[Hold up 2 fingers]
"Get pre-approved BEFORE you start looking. Sellers won't take you seriously without it."

[Hold up 3 fingers]
"Your first home doesn't have to be your forever home. It just has to be YOURS."

"Save this for later and tag a first-time buyer! 🏠"

🎥 VISUAL: "POV" format. Camera is agent's perspective showing house, then cuts to agent reacting.

🔊 AUDIO: Trending "POV" audio

📝 TEXT OVERLAY:
"POV: You're a realtor showing a home to first-time buyers"

[Show kitchen]
Them: "Ooh granite countertops!"
Me: 👀 (waiting for them to notice the water stain on ceiling)

[Show backyard]
Them: "Look at the pool!"
Me: 🤫 (knowing the pool heater doesn't work)

[End with agent shrugging]
"The honesty always comes out during inspection 🤷‍♂️"

🎥 VISUAL: Fast montage of agent's day. Car driving, coffee shop, showing homes, paperwork, family time. Set to fast-paced music.

🔊 AUDIO: Trending "Day in the Life" audio

📝 TEXT OVERLAY:
"Day in the life of a [City] realtor 👇"

"7am: Coffee & market research ☕"
"9am: Showing in [Neighborhood]"
"12pm: Client calls 📞"
"3pm: Open house prep"
"6pm: Family time 👨‍👩‍👧"
"9pm: Paperwork 📝"

"The grind never stops. But I love it! 🔑"

🎥 VISUAL: Split screen showing "What clients think I do" vs "What I actually do" with funny scenarios.

🔊 AUDIO: Trending "expectation vs reality" audio

📝 TEXT OVERLAY:
"What clients think I do: Drive luxury cars and attend open houses in heels 👠"
"What I actually do: Clean properties before showings, hold open house signs in the rain, and answer emails at 10pm 🌧️"

"Worth it for that closing day smile! 🎉"

🎥 VISUAL: Agent talking to camera, shaking head at myths, nodding at truths.

🔊 AUDIO: Original audio

📝 SCRIPT:
"Myth vs Truth: Real Estate Edition 🏠"

"Myth: You need perfect credit to buy a home."
"Truth: FHA loans accept scores as low as 580."

"Myth: Spring is the ONLY time to sell."
"Truth: Winter buyers are often more serious."

"Myth: You need 20% down."
"Truth: Many conventional loans go as low as 3%."

"What myth have YOU heard? Comment below!"