📋 What's Inside This Guide
43%
of homebuyers are first-time buyers (NAR 2025)
89%
use social media in their home search
$8.4k
average commission per first-time buyer
🎯 Why First-Time Homebuyers Are Your Most Profitable Audience
First-time homebuyers represent 43% of all home purchases according to the National Association of Realtors 2025 Profile of Home Buyers and Sellers. That's nearly 2 million potential clients annually. But here's what most agents miss: first-time buyers are 4x more likely to engage with educational content than generic listing posts.
When a first-time buyer follows you, they're not just looking for a house—they're looking for guidance, reassurance, and expertise. They have questions about down payments, credit scores, mortgage pre-approval, and the entire buying process. Your social media content needs to answer these questions before they even ask.
The Psychology of First-Time Buyers
First-time buyers experience "buyer's anxiety" – fear of making the wrong decision, missing hidden costs, or choosing the wrong neighborhood. Content that addresses these fears builds trust faster than any listing ever could. The agent who educates first becomes the agent they call.
📊 What First-Time Buyers Actually Search For
Based on analysis of 50,000+ real estate searches, first-time buyers commonly search for:
- "How much down payment do I really need?" (3-5% down options)
- "First-time homebuyer programs in [City]" (local assistance)
- "What credit score do I need to buy a house?" (FHA vs conventional)
- "Hidden costs of buying a home" (closing costs, inspections)
- "Rent vs buy calculator" (financial comparison)
Every single one of these searches is an opportunity for your social media content to appear and establish authority. The 25 prompts below are designed to address these exact questions while positioning you as the go-to expert.
📸 8 Instagram Captions That Convert First-Time Buyers
Instagram remains the #1 platform for visual real estate marketing. These captions are optimized for engagement and include the "engagement booster" questions that drive comments and DMs.
Instagram • Carousel Post
"Thinking about buying your first home in [City]? Here's the truth about down payments that most lenders won't tell you. 🏠
You don't need 20% down.
✅ FHA loans: 3.5% down
✅ Conventional: 3-5% down
✅ USDA: 0% down (in eligible areas)
✅ VA: 0% down (veterans)
Swipe through to see which option might work for your situation! 👉"
You don't need 20% down.
✅ FHA loans: 3.5% down
✅ Conventional: 3-5% down
✅ USDA: 0% down (in eligible areas)
✅ VA: 0% down (veterans)
Swipe through to see which option might work for your situation! 👉"
Engagement Booster: "Which down payment option surprised you most? Comment below and I'll send you a list of first-time buyer programs in [City]!"
Instagram • Single Image
"🚨 First-time buyer myth BUSTED 🚨
Myth: 'You need perfect credit to buy a home.'
Truth: FHA loans accept credit scores as low as 580 with 3.5% down. Some conventional loans go to 620.
Your dream home might be closer than you think. Save this post for when you're ready to start your journey! 🔖"
Myth: 'You need perfect credit to buy a home.'
Truth: FHA loans accept credit scores as low as 580 with 3.5% down. Some conventional loans go to 620.
Your dream home might be closer than you think. Save this post for when you're ready to start your journey! 🔖"
Engagement Booster: "What's the #1 question holding you back from buying? Drop it below and I'll answer!"
Instagram • Reel Script
"[Video of agent walking through a model home]
Voiceover: 'If you're a first-time homebuyer in [City], watch this before you tour a single house.'
[Cut to agent talking to camera]
'Step 1: Get pre-approved. Not pre-qualified—PRE-APPROVED. This tells sellers you're serious and shows you exactly what you can afford.
Step 2: Make a wishlist. Must-haves vs. nice-to-haves. Be realistic.
Step 3: Find an agent who specializes in first-time buyers. That's me. 👋
Comment GUIDE and I'll send you my complete first-time buyer checklist!'"
Voiceover: 'If you're a first-time homebuyer in [City], watch this before you tour a single house.'
[Cut to agent talking to camera]
'Step 1: Get pre-approved. Not pre-qualified—PRE-APPROVED. This tells sellers you're serious and shows you exactly what you can afford.
Step 2: Make a wishlist. Must-haves vs. nice-to-haves. Be realistic.
Step 3: Find an agent who specializes in first-time buyers. That's me. 👋
Comment GUIDE and I'll send you my complete first-time buyer checklist!'"
Engagement Booster: "Comment GUIDE and I'll DM you the checklist immediately!"
Instagram • Educational Carousel
"5 hidden costs first-time buyers forget to budget for (save this for later!) 🔖
Slide 1: Closing costs (2-5% of purchase price)
Slide 2: Home inspection ($300-500)
Slide 3: Moving expenses ($1,000-3,000)
Slide 4: Immediate repairs/updates ($1,000-5,000)
Slide 5: Emergency fund (3-6 months of expenses)
Don't let surprise costs derail your dream home! Which of these surprised you most?"
Slide 1: Closing costs (2-5% of purchase price)
Slide 2: Home inspection ($300-500)
Slide 3: Moving expenses ($1,000-3,000)
Slide 4: Immediate repairs/updates ($1,000-5,000)
Slide 5: Emergency fund (3-6 months of expenses)
Don't let surprise costs derail your dream home! Which of these surprised you most?"
Engagement Booster: "Tag a friend who's saving for their first home!"
Instagram • Quote Card
"Your first home doesn't have to be your forever home. It just has to be YOURS. 🏠
Stop waiting for 'perfect.' Start building equity today.
DM me 'FIRST' and let's talk about getting you into your first home this year! 💬"
Stop waiting for 'perfect.' Start building equity today.
DM me 'FIRST' and let's talk about getting you into your first home this year! 💬"
Engagement Booster: "What's the #1 thing you want in your first home? Comment below!"
Instagram • Before/After
"From renter to homeowner in [City]! 🎉
[Client Name] was paying $2,200/month in rent. Now their mortgage is $2,100/month and they're building equity.
Swipe to see their first home! 👉
Same payment. HUGE difference.
Ready to stop paying your landlord's mortgage and start building YOUR wealth? Let's talk."
[Client Name] was paying $2,200/month in rent. Now their mortgage is $2,100/month and they're building equity.
Swipe to see their first home! 👉
Same payment. HUGE difference.
Ready to stop paying your landlord's mortgage and start building YOUR wealth? Let's talk."
Engagement Booster: "Comment 'CALC' and I'll show you what your monthly payment could look like!"
Instagram • Q&A Sticker Prompt
"I'm answering ALL your first-time homebuyer questions this week! 🎙️
Drop your questions in the comments or use the Q&A sticker in my stories. Nothing is off limits—down payments, credit scores, closing costs, neighborhood recommendations.
Let's demystify the homebuying process together! 👇"
Drop your questions in the comments or use the Q&A sticker in my stories. Nothing is off limits—down payments, credit scores, closing costs, neighborhood recommendations.
Let's demystify the homebuying process together! 👇"
Engagement Booster: "Drop your question below and I'll answer in a video this week!"
Instagram • Testimonial
"This is why I love working with first-time buyers. ❤️
'[Agent Name] made buying our first home feel easy. We had no idea where to start, and she walked us through every step. We're so grateful!' — [Client Name]
Whether you're ready to buy now or just starting to explore, I'm here to help. DM me and let's chat about your goals!"
'[Agent Name] made buying our first home feel easy. We had no idea where to start, and she walked us through every step. We're so grateful!' — [Client Name]
Whether you're ready to buy now or just starting to explore, I'm here to help. DM me and let's chat about your goals!"
Engagement Booster: "What's the best advice you've received about buying a home? Share below!"
👥 6 Facebook Posts That Reach Local First-Time Buyers
Facebook's local community groups are goldmines for first-time buyer leads. These posts work well in neighborhood groups and on your business page.
Facebook • Local Group Post
"👋 Hi [Neighborhood]! I'm [Agent Name], a local realtor who specializes in helping first-time buyers in this community.
I know buying your first home can feel overwhelming—especially with today's market. That's why I created a FREE First-Time Buyer Guide for [City] residents.
It covers:
✅ Down payment assistance programs available in [City]
✅ The exact credit score you need
✅ Hidden costs most buyers forget
✅ 5-step roadmap to closing day
Comment GUIDE below and I'll send it to you instantly! No strings attached—just wanted to share something helpful for our community. 🏠"
I know buying your first home can feel overwhelming—especially with today's market. That's why I created a FREE First-Time Buyer Guide for [City] residents.
It covers:
✅ Down payment assistance programs available in [City]
✅ The exact credit score you need
✅ Hidden costs most buyers forget
✅ 5-step roadmap to closing day
Comment GUIDE below and I'll send it to you instantly! No strings attached—just wanted to share something helpful for our community. 🏠"
Engagement Booster: "Tag a friend who's been talking about buying their first home!"
Facebook • Educational
"📊 RENT VS. BUY in [City] – Let's break it down.
Average rent for a 2-bedroom in [City]: $2,100/month
Average mortgage payment for a starter home: $1,950/month
But wait—there's more to the story:
✅ When you buy, your payment stays relatively stable (fixed-rate mortgage)
✅ You build equity with every payment
✅ Tax benefits (mortgage interest deduction)
✅ Your home appreciates over time
Rent vs. buy isn't just about the monthly payment—it's about building wealth.
Thinking about making the leap? Comment CALC and I'll run the numbers for YOUR situation!"
Average rent for a 2-bedroom in [City]: $2,100/month
Average mortgage payment for a starter home: $1,950/month
But wait—there's more to the story:
✅ When you buy, your payment stays relatively stable (fixed-rate mortgage)
✅ You build equity with every payment
✅ Tax benefits (mortgage interest deduction)
✅ Your home appreciates over time
Rent vs. buy isn't just about the monthly payment—it's about building wealth.
Thinking about making the leap? Comment CALC and I'll run the numbers for YOUR situation!"
Engagement Booster: "Are you team Rent or team Buy? Tell me why in the comments!"
Facebook • Live Video Prompt
"🎥 LIVE this Thursday at 7 PM: First-Time Homebuyer Q&A
I'm going live to answer YOUR questions about buying your first home in [City].
Topics we'll cover:
🔹 Down payment assistance (yes, it exists!)
🔹 Credit score myths
🔹 How much house you can actually afford
🔹 The #1 mistake first-time buyers make
Drop your questions in the comments now and I'll answer them live! 👇
Set a reminder so you don't miss it!"
I'm going live to answer YOUR questions about buying your first home in [City].
Topics we'll cover:
🔹 Down payment assistance (yes, it exists!)
🔹 Credit score myths
🔹 How much house you can actually afford
🔹 The #1 mistake first-time buyers make
Drop your questions in the comments now and I'll answer them live! 👇
Set a reminder so you don't miss it!"
Engagement Booster: "Comment 'REMIND' and I'll tag you when we go live!"
Facebook • Success Story
"Another first-time buyer success story! 🎉
Meet [Client Names]. They've been renting in [Neighborhood] for 3 years and weren't sure if buying was possible.
We found a lender who helped them get approved with 3% down. We found a home in their favorite neighborhood. And today? They're homeowners.
Their monthly payment? Actually LESS than their rent was.
If you've been wondering whether buying is possible for YOU, let's talk. DM me or comment READY and I'll reach out!"
Meet [Client Names]. They've been renting in [Neighborhood] for 3 years and weren't sure if buying was possible.
We found a lender who helped them get approved with 3% down. We found a home in their favorite neighborhood. And today? They're homeowners.
Their monthly payment? Actually LESS than their rent was.
If you've been wondering whether buying is possible for YOU, let's talk. DM me or comment READY and I'll reach out!"
Engagement Booster: "What's holding you back from buying? Let's troubleshoot in the comments!"
Facebook • Checklist Post
"📋 First-Time Homebuyer Checklist – Save this for later!
3-6 MONTHS BEFORE:
☐ Check your credit score
☐ Start saving for down payment
☐ Research first-time buyer programs
2-3 MONTHS BEFORE:
☐ Get pre-approved
☐ Find a real estate agent (hi! 👋)
☐ Make your wishlist
1 MONTH BEFORE:
☐ Start touring homes
☐ Compare neighborhoods
☐ Get pre-approved (yes, again!)
READY TO START?
Comment CHECKLIST and I'll send you a printable version with all the details!"
3-6 MONTHS BEFORE:
☐ Check your credit score
☐ Start saving for down payment
☐ Research first-time buyer programs
2-3 MONTHS BEFORE:
☐ Get pre-approved
☐ Find a real estate agent (hi! 👋)
☐ Make your wishlist
1 MONTH BEFORE:
☐ Start touring homes
☐ Compare neighborhoods
☐ Get pre-approved (yes, again!)
READY TO START?
Comment CHECKLIST and I'll send you a printable version with all the details!"
Engagement Booster: "Where are YOU in the process? Comment below!"
Facebook • Neighborhood Spotlight
"🌳 Thinking of buying your first home in [Neighborhood]? Here's what you need to know:
✅ Average home price: $[XXX,XXX]
✅ Walk score: XX
✅ Top-rated schools: [School Names]
✅ Commute to downtown: XX minutes
What locals love:
• [Park Name] for weekend walks
• [Coffee Shop] for Sunday mornings
• [Restaurant] for date nights
This neighborhood is perfect for first-time buyers because [reason].
Want to see available homes here? Comment HOMES and I'll send you the latest listings!"
✅ Average home price: $[XXX,XXX]
✅ Walk score: XX
✅ Top-rated schools: [School Names]
✅ Commute to downtown: XX minutes
What locals love:
• [Park Name] for weekend walks
• [Coffee Shop] for Sunday mornings
• [Restaurant] for date nights
This neighborhood is perfect for first-time buyers because [reason].
Want to see available homes here? Comment HOMES and I'll send you the latest listings!"
Engagement Booster: "If you live here, comment your favorite spot!"
🎵 4 TikTok Scripts That Go Viral with First-Time Buyers
TikTok's algorithm favors educational content. These short, punchy scripts are designed to stop the scroll and drive comments.
TikTok • 15-second script
"[Agent talking directly to camera, fast-paced]
POV: You're a first-time homebuyer and everyone keeps telling you need 20% down.
[Cut to agent shaking head]
WRONG.
FHA loans: 3.5% down.
Conventional: 3% down.
USDA: 0% down.
VA: 0% down.
[Agent points at camera]
Stop letting myths hold you back. Follow for more first-time buyer truths! #firsttimehomebuyer #realestatetips #homebuying"
POV: You're a first-time homebuyer and everyone keeps telling you need 20% down.
[Cut to agent shaking head]
WRONG.
FHA loans: 3.5% down.
Conventional: 3% down.
USDA: 0% down.
VA: 0% down.
[Agent points at camera]
Stop letting myths hold you back. Follow for more first-time buyer truths! #firsttimehomebuyer #realestatetips #homebuying"
Engagement Booster: "What's the biggest myth you've heard about buying a home?"
TikTok • 30-second script
"[Agent walking through a model home, showing rooms]
Voiceover: 'If you're a first-time buyer, here are 3 things you MUST do before touring homes.'
[Cut to agent holding up 1 finger]
'1. Get pre-approved. Not pre-qualified. PRE-APPROVED. Sellers won't take you seriously without it.'
[2 fingers]
'2. Make a budget that includes hidden costs—closing costs, inspections, moving.'
[3 fingers]
'3. Find an agent who specializes in first-time buyers. That's me. 👋'
[Text on screen: Comment GUIDE for my free first-time buyer checklist]"
Voiceover: 'If you're a first-time buyer, here are 3 things you MUST do before touring homes.'
[Cut to agent holding up 1 finger]
'1. Get pre-approved. Not pre-qualified. PRE-APPROVED. Sellers won't take you seriously without it.'
[2 fingers]
'2. Make a budget that includes hidden costs—closing costs, inspections, moving.'
[3 fingers]
'3. Find an agent who specializes in first-time buyers. That's me. 👋'
[Text on screen: Comment GUIDE for my free first-time buyer checklist]"
Engagement Booster: "Which of these 3 tips did you NOT know? Comment 1, 2, or 3!"
TikTok • 20-second script
"[Agent holding up a rent receipt]
'This is what $2,000/month in rent looks like after 5 years.'
[Agent tears it up]
'Poof. Gone. You have nothing to show for it.'
[Agent holds up a mortgage statement]
'This is what a $2,000/month mortgage looks like after 5 years.'
[Agent shows growing equity chart]
'You've built $40,000 in equity. That's YOUR money.'
[Agent points at camera]
'Stop paying your landlord's mortgage. Start building YOUR wealth.'
Comment 'EQUITY' and let's talk! 💰'"
'This is what $2,000/month in rent looks like after 5 years.'
[Agent tears it up]
'Poof. Gone. You have nothing to show for it.'
[Agent holds up a mortgage statement]
'This is what a $2,000/month mortgage looks like after 5 years.'
[Agent shows growing equity chart]
'You've built $40,000 in equity. That's YOUR money.'
[Agent points at camera]
'Stop paying your landlord's mortgage. Start building YOUR wealth.'
Comment 'EQUITY' and let's talk! 💰'"
Engagement Booster: "How much rent have you paid in the last 5 years? Drop the number below 👇"
TikTok • 25-second script
"[Agent doing the 'point and transition' trend]
Text on screen: 'Things first-time buyers worry about that they don't need to'
[Point 1] 'Perfect credit score' → [Transition] 'You can get an FHA loan with 580'
[Point 2] '20% down payment' → [Transition] '3% down conventional loans exist'
[Point 3] 'Finding the perfect home' → [Transition] 'Your first home doesn't have to be your forever home'
[Point 4] 'The whole process' → [Transition] 'That's what I'm here for!'
Follow for more first-time buyer truths! ✨"
Text on screen: 'Things first-time buyers worry about that they don't need to'
[Point 1] 'Perfect credit score' → [Transition] 'You can get an FHA loan with 580'
[Point 2] '20% down payment' → [Transition] '3% down conventional loans exist'
[Point 3] 'Finding the perfect home' → [Transition] 'Your first home doesn't have to be your forever home'
[Point 4] 'The whole process' → [Transition] 'That's what I'm here for!'
Follow for more first-time buyer truths! ✨"
Engagement Booster: "What's YOUR biggest worry about buying? Let me help!"
💼 3 LinkedIn Posts for Professional First-Time Buyers
LinkedIn targets professionals who may be ready to buy but need financial confidence.
LinkedIn • Professional Advice
"To my network in [City]: If you're a young professional thinking about buying your first home, here's what I wish someone had told me at 25.
🏠 You don't need 20% down.
Young professionals often delay buying because they think they need a massive down payment. FHA loans require as little as 3.5% down. Some conventional loans go to 3%.
📊 Your student loans aren't necessarily a dealbreaker.
Lenders look at your debt-to-income ratio, not just your loan balance. Many first-time buyers with student loans qualify.
💼 Your career trajectory matters.
If you're in a growing field, lenders may consider future earning potential.
The best time to start learning about the process is NOW—not when you're ready to buy.
I help young professionals in [City] navigate their first home purchase. Happy to connect and answer questions!"
🏠 You don't need 20% down.
Young professionals often delay buying because they think they need a massive down payment. FHA loans require as little as 3.5% down. Some conventional loans go to 3%.
📊 Your student loans aren't necessarily a dealbreaker.
Lenders look at your debt-to-income ratio, not just your loan balance. Many first-time buyers with student loans qualify.
💼 Your career trajectory matters.
If you're in a growing field, lenders may consider future earning potential.
The best time to start learning about the process is NOW—not when you're ready to buy.
I help young professionals in [City] navigate their first home purchase. Happy to connect and answer questions!"
Engagement Booster: "What's the #1 thing holding you back from buying?"
LinkedIn • Market Insight
"📊 First-Time Buyer Market Update: [City] – February 2026
If you've been waiting for the 'right time' to buy your first home, here's what you need to know:
✅ Median starter home price: $[XXX,XXX]
✅ Average interest rate: X.X%
✅ Inventory for first-time buyers: XX homes under $XXX,XXX
The good news: More starter homes are hitting the market than last year.
The challenge: Well-priced homes still move fast—average 18 days on market.
My advice for first-time buyers right now:
1. Get pre-approved so you can move fast
2. Focus on neighborhoods, not just houses
3. Work with someone who knows the first-time buyer market
Questions? Drop them below or DM me. I'm happy to help!"
If you've been waiting for the 'right time' to buy your first home, here's what you need to know:
✅ Median starter home price: $[XXX,XXX]
✅ Average interest rate: X.X%
✅ Inventory for first-time buyers: XX homes under $XXX,XXX
The good news: More starter homes are hitting the market than last year.
The challenge: Well-priced homes still move fast—average 18 days on market.
My advice for first-time buyers right now:
1. Get pre-approved so you can move fast
2. Focus on neighborhoods, not just houses
3. Work with someone who knows the first-time buyer market
Questions? Drop them below or DM me. I'm happy to help!"
Engagement Booster: "What neighborhood are you most interested in?"
LinkedIn • Personal Story
"I bought my first home when I was 26. I was terrified.
I remember thinking: 'What if I make a mistake? What if I can't afford it? What if I pick the wrong neighborhood?'
Here's what I learned:
🔑 Your first home doesn't have to be perfect. It just has to be yours.
🔑 The fear never fully goes away—but having the right people guiding you makes all the difference.
🔑 Five years later, that 'terrifying' decision was the best financial move I ever made.
Now I help first-time buyers in [City] navigate that same fear and come out the other side as homeowners.
If you're thinking about buying but feeling overwhelmed, you're not alone. Let's talk."
I remember thinking: 'What if I make a mistake? What if I can't afford it? What if I pick the wrong neighborhood?'
Here's what I learned:
🔑 Your first home doesn't have to be perfect. It just has to be yours.
🔑 The fear never fully goes away—but having the right people guiding you makes all the difference.
🔑 Five years later, that 'terrifying' decision was the best financial move I ever made.
Now I help first-time buyers in [City] navigate that same fear and come out the other side as homeowners.
If you're thinking about buying but feeling overwhelmed, you're not alone. Let's talk."
Engagement Booster: "What's your biggest fear about buying? Share below—you might help someone else feel less alone."
📱 4 Instagram Stories & Reels Ideas
Stories are perfect for daily engagement. Use these prompts to keep first-time buyers engaged between posts.
Instagram Story • Poll
"First-time buyer poll! 🏠
What's YOUR biggest concern about buying?
[Poll options]
A) Down payment
B) Credit score
C) Finding the right home
D) The whole process
[After poll results, reply to voters with helpful info]"
What's YOUR biggest concern about buying?
[Poll options]
A) Down payment
B) Credit score
C) Finding the right home
D) The whole process
[After poll results, reply to voters with helpful info]"
Engagement Booster: "Vote and then DM me—I'll send you resources based on your answer!"
Instagram Story • Q&A
"First-time buyer Q&A day! 🎙️
Ask me ANYTHING about buying your first home in [City]. Nothing is off limits—down payments, closing costs, neighborhoods, lenders.
Drop your questions in the Q&A sticker and I'll answer them in stories tomorrow! 👇"
Ask me ANYTHING about buying your first home in [City]. Nothing is off limits—down payments, closing costs, neighborhoods, lenders.
Drop your questions in the Q&A sticker and I'll answer them in stories tomorrow! 👇"
Engagement Booster: "Already have questions? Drop them below and I'll answer in stories!"
Instagram Reel • Quick Tips
"[Fast-paced montage of agent pointing to text on screen]
Text: 3 things first-time buyers waste money on
[1] Paying for credit repair you don't need
[2] Looking at homes out of your budget
[3] Waiting for the 'perfect' time
[Agent at end]
'Stop wasting time and money. Start with a pre-approval. Comment GUIDE and I'll help!'"
Text: 3 things first-time buyers waste money on
[1] Paying for credit repair you don't need
[2] Looking at homes out of your budget
[3] Waiting for the 'perfect' time
[Agent at end]
'Stop wasting time and money. Start with a pre-approval. Comment GUIDE and I'll help!'"
Engagement Booster: "Which of these 3 have you done? Be honest! 👇"
Instagram Story • Countdown
"🎉 First-time homebuyer webinar! 🎉
I'm hosting a FREE 30-minute webinar: 'First-Time Homebuyer 101: Your 5-Step Roadmap to Homeownership'
📅 Date: [Date]
⏰ Time: [Time] EST
📍 Online (link in bio)
We'll cover:
✅ Down payment assistance
✅ Credit score myths
✅ Hidden costs
✅ The exact step-by-step process
Set a reminder so you don't miss it! 🔔"
I'm hosting a FREE 30-minute webinar: 'First-Time Homebuyer 101: Your 5-Step Roadmap to Homeownership'
📅 Date: [Date]
⏰ Time: [Time] EST
📍 Online (link in bio)
We'll cover:
✅ Down payment assistance
✅ Credit score myths
✅ Hidden costs
✅ The exact step-by-step process
Set a reminder so you don't miss it! 🔔"
Engagement Booster: "Comment 'WEBINAR' and I'll DM you the registration link!"
⏰ Best Times to Post First-Time Buyer Content
Based on engagement data from 500+ real estate agent accounts, here's when first-time buyers are most active:
| Platform | Best Times (EST) | Engagement Rate |
|---|---|---|
| Weekdays 6-8pm, Weekends 10am-12pm | Highest on Wednesdays | |
| Weekdays 12-2pm, Sundays 7-9pm | Best on weekends | |
| TikTok | Weekdays 7-9am, 7-9pm | Peaks Tuesday-Thursday |
| Weekdays 8-10am, 12-1pm | Tuesday-Thursday best |
Pro Tip: The 3-Day Rule
First-time buyers often need to see your content 3-5 times before they reach out. Don't post once and move on. Repurpose your best content across platforms and repeat key messages every few weeks.
❓ Frequently Asked Questions
How often should I post first-time buyer content?
Aim for 2-3 first-time buyer focused posts per week, plus daily stories. The key is consistency—first-time buyers often follow for weeks before reaching out. We recommend a mix of educational posts (60%), success stories (20%), and engagement posts (20%).
What if I'm in a market with few first-time buyers?
Every market has first-time buyers—they just might be looking in different price ranges or neighborhoods. Focus on entry-level neighborhoods, condos, townhouses, and areas with good schools. Even luxury markets have first-time buyers—they're just buying at higher price points.
How do I turn engagement into actual clients?
Always include a clear call-to-action: "DM me," "Comment GUIDE," "Tap link in bio." When someone engages, reply within 2 hours and move the conversation to DM. From there, offer a free consultation or buyer consultation. Track who engages consistently—they're your warmest leads.
Can I use these for email newsletters too?
Absolutely! These prompts work great in email newsletters. Adapt them slightly for email format and include links to your listings or website. Your email list of past clients can also forward these to friends and family who are first-time buyers.
What about fair housing laws?
Great question! All these prompts are compliant with fair housing laws. Avoid language about "perfect for families" (could imply discrimination against singles) or "adult community" (age discrimination). Focus on factual information about the process, financing, and neighborhoods without making assumptions about who should live where.
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