Facebook remains the dominant platform for local community engagement. With 2.9 billion monthly active users and powerful local targeting, it's where your next door neighbors, potential sellers, and community connections actually spend their time.
In this comprehensive guide, you'll discover 40+ Facebook post templates specifically designed for real estate agents. From neighborhood group posts to business page content, these templates are optimized for engagement and lead generation in the Facebook ecosystem.
📋 Facebook Post Categories:
🏘️ Local Facebook Group Posts (8 Templates)
👋 New neighbor introduction post
"Hi [Neighborhood] community! 👋
I'm [Name], a local realtor and [X]-year resident of this amazing neighborhood. I've lived here long enough to know the best coffee spots, which schools have the best programs, and where to find the hidden gems.
I specialize in helping [Neighborhood] families buy and sell homes. Whether you're thinking of making a move or just want to chat about the market over coffee, I'm here for you!
Fun fact about me: [Personal detail, e.g., I've run the local 5k every year for the past 5 years!]
Looking forward to being part of this group! 🏠"
📋 Free neighborhood guide
"Hey [Neighborhood] friends! 👋
I put together something I thought might be helpful for anyone in this group – a FREE guide to our amazing neighborhood.
It includes:
✅ Top-rated schools and their boundaries
✅ Best local restaurants (the ones actually locals love!)
✅ Parks, trails, and outdoor spots
✅ Commute times to downtown
✅ Recent home sales in our area
No strings attached – just wanted to share something useful for my neighbors. Comment 'GUIDE' below and I'll send it right over! 📲"
❓ Local business recommendation thread
"Looking for recommendations, neighbors! 👇
I have clients moving to [Neighborhood] next month and they're looking for:
🔹 A family-friendly restaurant for their first night in town
🔹 A reliable handyman for small repairs
🔹 The best coffee shop to work from
What are YOUR go-to spots? I want to send them to the places locals actually love, not just the tourist spots!
Drop your recommendations below! 👇☕️🔨"
🎪 Local event alert!
"Heads up, neighbors! 🗓️
The [Annual Event Name] is happening this [day/weekend] at [Location]. For those who haven't been before, it's [description of event – food festival, farmers market, street fair, etc.].
📍 Location: [Address]
📅 Date/Time: [Details]
💰 Cost: [Price/free]
I'll be there with my family on [day] – would love to run into some neighbors! Say hi if you see me! 👋
Who else is going? 👇"
📊 [Neighborhood] market snapshot – [Month]
"Morning neighbors! For those curious about what's happening with home values in our area, here's a quick snapshot:
🏠 Median home price: $[XXX,XXX] (up/down X% from last year)
📅 Average days on market: [X] days
📦 Homes for sale: [X] (up/down X%)
✅ Homes sold last month: [X]
If you're curious what YOUR home might be worth in today's market, I'm always happy to run a free CMA – just DM me! 📈
Hope everyone has a great week! ☀️"
🏠 Just Listed Posts (6 Templates)
🏠 JUST LISTED in [Neighborhood]!
"[Address] just hit the market and it won't last long!
✨ [X] bedrooms | [X] bathrooms | [X] sq ft
✨ Updated kitchen with quartz countertops
✨ Spacious primary suite with walk-in closet
✨ Huge backyard – perfect for summer BBQs
✨ Located in the [School District] school district
Asking: $[XXX,XXX]
Want to be the first to see it? DM me for a private tour or comment 'INFO' and I'll send the details! 🏡"
🔜 COMING SOON to [Neighborhood]!
"Sneak peek of this beauty hitting the market next week! ✨
This [style] home features:
• [Feature 1 – e.g., renovated kitchen with island]
• [Feature 2 – e.g., hardwood floors throughout]
• [Feature 3 – e.g., private backyard oasis]
Want early access before it goes live to the public? Comment 'SNEAK PEEK' and I'll send you the details and photos FIRST! 📲
This one will go fast – don't miss out! ⏰"
👋 Neighbors – wanted to share a listing in our area!
"Hey [Neighborhood] group! I know not everyone is looking to move, but thought I'd share this beautiful home that just came up for sale at [Address].
If you know anyone who might be interested in joining our amazing neighborhood, please tag them below! 👇
[X] beds | [X] baths | $[XXX,XXX]
Open house this Sunday from 1-4pm – stop by and say hi! ☕️"
📉 PRICE IMPROVEMENT in [Neighborhood]!
"Great news for buyers! 🎉
We've just reduced this stunning home at [Address] by $[XX,000]!
Now priced at $[XXX,XXX], this is an incredible value for everything this home offers:
✅ [X] beds | [X] baths
✅ Recently updated kitchen and baths
✅ Large lot with mature landscaping
✅ Move-in ready condition
This won't last long at this price. DM me for a showing! 🏃♀️"
🎉 Just Sold Posts (5 Templates)
🎉 SOLD! Congratulations to my amazing clients!
"So excited for [Client Names] on the sale of their beautiful home in [Neighborhood]! 🏠
We listed at $[XXX,XXX] and after [X] offers, we closed at $[XXX,XXX] – above asking price!
Thank you for trusting me with this journey. Wishing you all the best in your next chapter! ✈️
Thinking of selling your [Neighborhood] home? Let's chat about my marketing strategy! 💬"
⭐️⭐️⭐️⭐️⭐️ Another happy seller!
"This is why I love what I do! ❤️
'We couldn't have asked for a better agent. [Agent Name] guided us through every step and got us over asking price in just [X] days. Highly recommend!' – [Client Name]
Congratulations again! So happy for you both! 🏠"
🏡 Neighborhood update: Another home SOLD!
"Hey neighbors! Just wanted to share that the home at [Address] officially closed today. 🎉
The new owners are [brief detail if appropriate – a young family, first-time buyers, etc.] and they're excited to join our community!
If you see them moving in, give them a warm [Neighborhood] welcome! 👋
If you've ever wondered what YOUR home might be worth in today's market, I'm always here for a no-obligation chat. 📈"
📊 Market Update Posts (5 Templates)
📊 [City] Real Estate Market Update – [Month] [Year]
"Here's what happened in our local market last month:
🏠 Median home price: $[XXX,XXX] (↑ X% YoY)
📅 Average days on market: [X] (↓ from [X] last year)
📦 Active listings: [X] (↑/↓ X%)
✅ Closed sales: [X] (↑/↓ X%)
📈 Months of inventory: [X]
What this means for buyers: [Brief insight]
What this means for sellers: [Brief insight]
Want a personalized report for YOUR home? Comment 'VALUE' and I'll send you a free market analysis! 📉"
💰 Current mortgage rate update
"Here's where rates stand this week:
📉 30-year fixed: X.X% (down/up from last week)
📉 15-year fixed: X.X%
📉 5/1 ARM: X.X%
What does this mean for YOUR buying power?
At X.X%, a $[XXX,XXX] home has a monthly payment of approximately $X,XXX.
Want to see what you can afford at today's rates? I can connect you with my favorite lender – DM me! 💬"
☕ Community Spotlight Posts (6 Templates)
☕ Local business spotlight: [Business Name]
"Shoutout to one of my favorite local spots in [Neighborhood]! 👏
[Business Name] at [Location] has the BEST [coffee/pastries/pizza/etc.] in town. I'm here at least twice a week between showings.
Local businesses like this make our community special. If you haven't been, definitely check them out!
What's YOUR go-to order there? I'll try it next time! 👇☕️"
🌳 Weekend vibes at [Park Name]
"Spent the morning at [Park Name] with my family and remembered again why we love living in [Neighborhood].
This park has:
✅ Great walking trails
✅ A fantastic playground for kids
✅ Plenty of shaded picnic areas
✅ Tennis courts and sports fields
If you haven't been recently, put it on your list for this weekend! What's YOUR favorite spot in the park? 👇"
🎓 School spotlight: [School Name]
"For those with kids or planning a family, [School Name] in our neighborhood just earned [award/recognition/high rating].
Fun facts about the school:
• Student-teacher ratio: [X]:1
• [Special programs offered]
• [Recent achievement/accolade]
I work with many families who specifically want to be in this school district. If that's you, let's find your home! 🏠"
💬 Client Testimonial Posts (4 Templates)
🎥 Client love! ❤️
"So grateful for clients like [Client Name]!
[Link to video testimonial or screenshot of review]
'Working with [Agent Name] was the best decision we made. They helped us navigate a competitive market and we ended up with our dream home. Can't recommend them enough!'
This is why I love what I do. Helping families find their perfect home never gets old. 🏠
Ready for your own success story? Let's talk! 💬"
⭐️⭐️⭐️⭐️⭐️ Recent review roundup
"So humbled by these recent reviews from amazing clients:
'[Agent Name] went above and beyond. We felt supported through every step.' – [Client]
'The best realtor in [City]! Knowledgeable, responsive, and truly cares.' – [Client]
'Sold our home in [X] days for over asking. Couldn't be happier!' – [Client]
Thank you all for trusting me with your real estate journeys. It means the world! ❤️
If we've worked together, I'd love your review too! Link in bio. 🔗"
📚 Educational Posts (4 Templates)
🔑 First-time homebuyer checklist
"If you're thinking about buying your first home in [City], here's what to do NOW:
✅ 3-6 months before: Check your credit, start saving, research neighborhoods
✅ 2-3 months before: Get pre-approved, find an agent, make your wishlist
✅ 1 month before: Start touring homes, compare neighborhoods, get pre-approved again
✅ Ready to buy: Make offers, negotiate, inspections, CLOSE! 🎉
Feeling overwhelmed? That's what I'm here for! Comment 'GUIDE' and I'll send you my complete first-time buyer checklist. 📋"
💰 Thinking of selling? Do this first:
"5 things to do BEFORE listing your home:
1️⃣ Declutter EVERYTHING (yes, even that closet)
2️⃣ Make small repairs – leaky faucets, sticky doors, peeling paint
3️⃣ Deep clean or hire professional cleaners
4️⃣ Stage key rooms – help buyers envision themselves there
5️⃣ Talk to me about pricing strategy!
Want my complete seller preparation checklist? Comment 'SELL' and I'll send it right over! 📲"
🚫 Real estate myth busted!
"Myth: You need 20% down to buy a home.
TRUTH: Many conventional loans allow as little as 3-5% down. FHA loans go to 3.5%. USDA and VA loans can be 0% down!
Don't let this myth hold you back from homeownership. Let's talk about your options! 💬
What myths have YOU heard? Share below! 👇"
🤔 Pure Engagement Posts (4 Templates)
🏠 This or That? [Neighborhood] edition
Which do you prefer? Comment A or B!
Coffee shop:
A) [Local Coffee Shop 1]
B) [Local Coffee Shop 2]
Park:
A) [Park Name 1]
B) [Park Name 2]
Pizza:
A) [Pizza Place 1]
B) [Pizza Place 2]
Let's see which spots our neighbors love most! 👇"
☀️ Weekend plans, neighbors?
"Anyone have fun plans this weekend? I'm planning to check out [local event/activity] with my family.
Also, just a heads up – I'm hosting an open house at [Address] on Sunday from 1-4pm. Stop by, grab some coffee, and say hi even if you're not looking to move! ☕️
What's everyone else up to? 👇"
✏️ Fill in the blank:
"My favorite thing about living in [Neighborhood] is __________________."
I'll go first: My favorite thing is the sense of community – especially [specific example].
Your turn! 👇"
📌 Facebook Group Strategy Guide
Here are the types of Facebook groups every real estate agent should join:
🏘️ Neighborhood Groups
Join groups for specific neighborhoods you serve. Be active, helpful, and not salesy.
🏫 Local Parent Groups
Parents discussing schools, activities, and family-friendly resources.
🐾 Pet Owner Groups
Local dog parks, vet recommendations, pet-friendly businesses.
🍽️ Foodie Groups
Restaurant recommendations, food festivals, local eats.
🌱 Gardening Groups
Plant exchanges, gardening tips, landscape recommendations.
🏠 HOA/Community Groups
Official community groups for HOAs and subdivisions.
The 80/20 Rule for Facebook Groups
80% of your group activity should be helpful, engaging, and non-salesy. 20% can be related to your business. Build relationships first, business second.
⏰ Best Times to Post on Facebook
| Day | Best Times (EST) | Content Type |
|---|---|---|
| Weekdays | 7-9am, 12-1pm, 6-8pm | Morning scroll, lunch break, evening |
| Saturday | 9-11am | Weekend planning, open houses |
| Sunday | 7-9pm | Sunday scaries, weekend wrap-up |
| Wednesday | Highest engagement overall | Mid-week check-in |
❓ Facebook Marketing FAQs
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